Respond to media and public enquiries relating to halal food in the UK.

Encourage collaboration between stakeholders with a view to clarifying misconceptions and recognising Halal as a mark of quality, traceability and added value.

Proactively develop measures aimed at the practical application and understanding of Halal principles e.g. education, standards and training.

Engage with Halal certifiers to achieve a degree of harmony through transparency, communication and identification of key fundamental requirements of Halal standards and practices.